The Video Script Development project creates engaging, production-ready video scripts designed to captivate audiences across any channel. By exploring multiple creative approaches this project delivers a range of script options that can be used as-is or refined to match your production capabilities.
Agents In This Project: Project Manager • Director of Strategy • Creative Director • Copywriter
🔍 Who is Video Script Development For?
Small Brand Teams & Startups: Create professional-quality video concepts that compete with bigger brands without the cost of a full creative agency or production house.
Marketing Directors: Develop a range of video script options that align with your brand strategy while exploring creative territories you might not have considered.
Agency Creatives: Get multiple conceptual starting points to present to clients, saving valuable ideation time and demonstrating different strategic approaches.
Getting Started
- Create a new project and select "Video Script Development" from the Creative Development category.
- Name your project and select your brand to maintain organization across your projects.
- Paste your creative brief into the project briefing area along with any additional context.
For best results, have these ready:
- A complete creative brief (or use our Creative Brief or Business Brief projects to create one)
- Brand guidelines including tone of voice
- Initial creative thoughts or video concepts you're exploring
- Examples of video scripts that have resonated with your target audience
Features & Highlights
- Multiple Script Approaches: Get diverse video concepts using different creative methodologies—from problem-solving narratives to witty observations to perspective-shifting stories.
- Channel-Flexible Scripts: Receive scripts designed to work across platforms, from social media to websites to broadcast, with notes on adaptations for each
- Complete Script Development: Each concept includes strategic elements, full script text with timing guidelines, visual direction notes, and production considerations.
Tips & Tricks
- As always, if you want a script to be more emotionally powerful, humorous, or aligned with a specific platform, simply click Edit to make changes in-line, or Refine to have the platform make adjustments for you.
- Start by completing the Creative Brief project to build a solid strategic foundation for your video scripts.
- Consider your production capabilities when reviewing scripts - while some concepts may require higher budgets, many can be adapted to simpler production approaches without losing impact.
Sample Case Study
A local home improvement retailer wanted to connect with first-time homeowners in a more emotionally resonant way.
The in-house brand team used Video Script Development to explore different narrative approaches. The Perspective-Shifting concept delivered a breakthrough script that transformed how potential customers viewed home repairs.
The "It's Not a Home Yet" campaign reframed common home improvement pain points as meaningful moments in the journey of making a house truly feel like home. The script followed a young couple through a series of seemingly frustrating projects—a stuck door, uneven flooring, outdated fixtures—but with each repair, the voiceover revealed the emotional significance: "That's not just a door. It's the sound that welcomes you home," and "That's not just a floor. It's where your family will build memories."
This narrative approach transformed functional tasks into emotional milestones, helping first-time homeowners see DIY projects as meaningful acts of homemaking rather than burdensome chores. The campaign drove an increase in store visits from the target demographic and significantly lifted brand perception metrics around "understanding homeowners' emotional journey."
Ready to go?
Explore our Video Content tutorials or connect with our support team to get the most from your creative development.