The Print & Billboard Development project creates visually arresting, strategically sharp concepts for print, out-of-home, and can be extended to any visual medium.
Agents In This Project: Project Manager • Director of Strategy • Creative Director • Art Director
🔍 Who is Print & Billboard Development For?
Small Brand Team Leaders & Business Owners: Make a visual splash in local media with high-impact concepts that help your business stand out without the cost of a full creative agency.
Copywriters & Art Directors: Develop compelling visual concepts that help you win pitches and showcase your skills in the most competitive situations.
Digital Marketing Teams: Transform these concepts into effective display ads, website visuals, and digital marketing assets that capture attention in crowded online environments.
Getting Started
- Create a new project and select "Print & Billboard Development" from the Creative Development category.
- Name your project and select your brand to maintain organization across your projects.
- Paste your creative brief into the project briefing area along with any additional context.
For best results, have these ready:
- A complete creative brief (or use our Creative Brief or Business Brief projects to create one)
- Brand guidelines including visual identity elements
- Initial creative thoughts or visual directions you're exploring
- Examples of impactful print or OOH campaigns that inspire you
Features & Highlights
- Multiple Creative Approaches: Get distinct print concepts using different creative methodologies—from problem-solving to visual provocations to narrative storytelling.
- Visual-First Thinking: Receive ideas designed specifically for visual impact in print and outdoor contexts, with clear art direction guidelines.
- Complete Concept Development: Each idea includes strategic elements, headline options, visual directions, and execution approaches showing how it would come to life across formats.
- Adaptation Framework: Guidelines for scaling concepts across different OOH formats, from transit shelters to spectaculars, maintaining impact at any size.
Tips & Tricks
- As always, if you want an idea to be more visually striking, conceptually provocative, or strategically focused, simply click Edit to make changes in-line, or Refine to have the platform make adjustments for you.
- Start by completing the Creative Brief project to build a solid strategic foundation for your creative concepts.
- Remember that the best print and billboard executions often communicate a single compelling idea with striking simplicity – less is more when viewers have only seconds to engage.
Sample Case Study
A regional coffee shop chain with 15 locations wanted to differentiate from national competitors.
The in-house brand team used Print & Billboard Development to explore different creative territories. The Visual Contrast approach delivered a breakthrough concept that highlighted their local roots and variety.
The "Local Flavor" campaign visually contrasted their neighborhood-specific offerings against the standardized products of national chains. Each billboard featured dramatically different specialty drinks inspired by each neighborhood's character, with headlines like "Coffee as diverse as our community" and "No cookie-cutter coffee here."
This visual approach transformed functional information into emotional storytelling, helping residents see the coffee chain as an authentic reflection of their community, resulting in an increase in store visits and significantly improved perception metrics around the brand's local connections.
Ready to go?
Explore our Print & OOH tutorials (coming soon) or connect with our support team to get the most from your creative development.