The Press Release Development project helps you create strategic announcements that effectively communicate key messages and enhance brand visibility. This process delivers compelling stories designed to engage media outlets and resonate with your target audience.
Agents In This Project: Project Manager • Director of Strategy • Copywriter
🔍 Who is Press Release Development For?
PR Professionals: Create newsworthy announcements that capture media attention and effectively communicate key brand messages.
Startups: Develop strategic press content that tells your story effectively and helps you gain visibility with limited resources.
Business Leaders: Announce important company milestones, product launches, or strategic initiatives in a way that generates positive coverage.
Getting Started
- Create a new project and select "Press Release Development" from the Content & Social category.
- Name your project and select your brand to maintain organization across your projects.
- Provide your project overview and objectives in the briefing area along with key information.
For best results, have these ready:
- Project overview describing the news you're announcing and your goals
- Key messages you want to communicate
- Target audience and media outlets you're aiming to reach
- Background information providing context about your company or announcement
- Potential quotes or names of spokespeople
- Examples of press coverage you've received or admire
- Any thought starters or ideas you have
Features & Highlights
- Strategic Headlines: Receive three different headline approaches including emotional appeal, intriguing question, and surprising fact formats.
- Compelling Story Structure: Get a carefully crafted press release that hooks readers with key facts, positions your announcement within industry trends, and demonstrates your leadership and innovation.
- Media-Ready Format: Receive a complete press release with proper formatting, boilerplate, and SEO elements ready for distribution.
- Social Media Extensions: Get complementary social posts that extend the reach of your announcement across platforms.
- AI Visual Prompt: Receive a detailed prompt you can use with AI image generators like Ideogram.ai to create compelling visuals for your announcement.
Tips & Tricks
- Include specific data points, statistics, and quotes to make your press release more credible and newsworthy.
- Consider the specific needs and interests of your target media outlets when reviewing your press release.
- Use the provided social media content to amplify your announcement across multiple channels.
Sample Case Study
A sustainable packaging startup needed to announce their revolutionary plant-based packaging solution to industry media.
The small company had developed a breakthrough technology but needed media coverage to attract potential partners and investors. Without an in-house PR team, they struggled to craft an announcement that would capture attention in a crowded market.
The team used the Press Release Development project to create a strategic announcement focusing on the environmental impact of their innovation. The platform developed a press release that opened with a striking statistic about plastic waste, established the human interest angle through a founder's quote, and positioned the technology within the broader sustainability movement.
For each persona, the platform created complete email campaigns with subject lines, content, and calls-to-action tailored to their interests. After implementation, the company secured coverage in three industry publications and received inquiries from two major consumer brands about potential partnerships.