The Paid Social & Retargeting Campaign project creates strategic and engaging social media ads designed to drive conversions across platforms like Facebook, Instagram, and LinkedIn. By developing both product-focused and concept-driven creative approaches, this project delivers scroll-stopping ad copy and visual direction that resonates with your target audience.
Agents In This Project: Project Manager • Director of Strategy • Creative Director • Copywriter
🔍 Who is Paid Social & Retargeting Campaign For?
Direct-to-Consumer Brand Marketers: Create high-performing social campaigns that drive conversions without the cost of specialized social media agencies.
Small to Mid-Sized Marketing Teams: Maximize your ad spend with multiple creative approaches you can test and optimize to improve performance metrics.
Small Brand Owners: Quickly develop professional-quality campaigns for your own business, competing effectively against larger brands with bigger marketing budgets.
Getting Started
- Create a new project and select "Paid Social & Retargeting Campaign" from the Content & Social category.
- Name your project and select your brand to maintain organization across your projects.
- Paste your creative brief into the project briefing area along with any additional context.
For best results, have these ready:
- Campaign objectives and basic goals
- Brand guidelines including tone of voice
- Audience information, particularly pain points or purchase barriers (optional)
- Current campaign or promotional offers to feature
- Performance data from previous campaigns (if available)
Features & Highlights
- Dual Creative Approaches: Get both product-focused ads that highlight features and benefits, plus conceptual ads that connect emotionally with your audience.
- Platform-Optimized Content: Receive ad copy specifically formatted for Facebook/Instagram, LinkedIn, or other social channels, respecting character limits and best practices.
- Retargeting Strategy: Develop specialized messaging for people who have already engaged with your brand but haven't converted.
- Visual Direction: Each ad concept includes AI visual prompts designed to create scroll-stopping images that enhance your message.
Tips & Tricks
- As always, if you want an ad to be more urgent, emotional, or product-focused, simply click Edit to make changes in-line, or Refine to have the platform make adjustments for you.
- Start by completing the 4Cs Strategy project or Brand & Audience Research to build a solid foundation for your campaign.
- Remember that effective social ads balance emotional impact with clear value propositions - aim for both heart and head in your messaging.
Sample Case Study
An e-commerce fashion brand was struggling with high cart abandonment rates and needed more effective retargeting campaigns.
The team used Paid Social & Retargeting Campaign to develop a multi-faceted approach. The product-focused ads highlighted specific benefits like free shipping and easy returns, while the conceptual ads tapped into deeper emotional needs.
The most successful campaign came from the "What's Still Waiting For You" concept, which transformed abandoned carts from a sales problem into a personal relationship. Headlines like "That jacket still thinks about you" used gentle humor and personification to create emotional connection without the typical discount-driven urgency.
Ready to go?
Explore our Social Media Ad tutorials or connect with our support team to get the most from your campaign development.