The Google Ads Campaign project helps you develop strategic and effective advertising campaigns across Google's platforms. By creating optimized ads for Search, Display, Shopping, and other formats, this project delivers targeted copy that improves visibility and drives qualified traffic to your website.
Agents In This Project: Project Manager • Director of Strategy • SEO Writer
🔍 Who is Google Ads Campaign For?
Direct-to-Consumer Brand Marketers: Create targeted Google campaigns that drive conversions without needing specialized search marketing expertise.
Small to Mid-Sized Marketing Teams: Maximize your search marketing budget with strategic ad copy that improves quality scores and lowers cost per click.
Small Brand Owners: Develop professional-quality search campaigns that help your business get found by potential customers when they're actively searching.
Getting Started
- Create a new project and select "Google Ads Campaign" from the Creative category.
- Name your project and select your brand to maintain organization across your projects.
- Paste your campaign objectives and goals into the project briefing area along with any additional context.
For best results, have these ready:
- Campaign objectives and basic goals
- Any existing keywords you're currently targeting (if available)
- Information about your competitors' search presence
- Landing page information
Features & Highlights
- Strategic Ad Type Selection: Get recommendations on which Google ad format will best serve your specific objectives and audience behavior.
- Comprehensive Keyword Research: Receive strategically selected keywords based on search volume, competition, and relevance to your business goals.
- Conversion-Focused Copy: Develop headlines and descriptions that naturally incorporate keywords while compelling action from searchers.
- Multi-Format Approach: Create campaign elements that work across Search, Display, Shopping, and other Google ad platforms as appropriate for your goals.
Tips & Tricks
- As always, if you want to adjust the messaging angle, test different value propositions, or refine keyword selection, simply click Edit to make changes in-line, or Refine to have the platform make adjustments for you.
- Start by completing the Brand & Audience Research project to understand how your target customers search and what language resonates with them.
- Remember that effective Google Ads balance relevance with differentiation—your ads need to match search intent while standing out from competitors.
Sample Case Study
A specialty kitchenware retailer wanted to increase online sales for high-margin product categories.
The team used Google Ads Campaign to develop a strategic approach focused on both high-intent transactional keywords and informational content marketing.
After analyzing search behavior, the project recommended focusing primarily on Google Shopping Ads for their high conversion potential for specialty products.
The campaign used "Cookware that professionals choose" as its Single-Minded Message, which was expressed through headlines like "Professional-Grade Knives Without Culinary School Prices" and descriptions highlighting the specific technical benefits of each product category.
By connecting products directly to aspirational cooking outcomes, the campaign achieved an improvement in ROAS (Return on Ad Spend) compared to previous generic product-focused campaigns.
Ready to go?
Explore our Google Ads tutorials or connect with our support team to get the most from your campaign development.