The Business Brief process creates strategically focused briefs that establish clear market context, business objectives, and measurable outcomes. This project delivers a commercially grounded framework that guides effective creative development and ensures marketing initiatives support your business goals.
Agents In This Project: Project Manager • Director of Strategy
🔍 Who is Business Brief For?
Marketing Directors: Transform business objectives into clear strategic direction that aligns creative development with commercial goals.
Brand Managers: Create a solid foundation for campaign development that balances creative exploration with measurable business outcomes.
Business Development Teams: Develop marketing strategies that directly address business challenges and capitalize on market opportunities.
Getting Started
- Create a new project and select "Business Brief" from the Strategy category.
- Name your project and select your brand to maintain organization across your projects.
- Provide your market context and business objectives in the project briefing area along with any additional context.
For best results, have these ready:
- Market context including industry trends and competitive landscape
- Specific business objectives with measurable outcomes
- Brand positioning and target audience information
- Case studies of successful initiatives from your brand or competitors
- Current marketing challenges or opportunities you want to address
Features & Highlights
- Strategic Foundation: Receive comprehensive analysis of market opportunities, competitive landscape, brand positioning, and business challenges that frame your strategic approach.
- Audience Analysis: Understand who your target customers are, how they think, what they want, and how they make purchase decisions, creating a solid foundation for effective messaging.
- Market Tensions: Identify critical gaps between the current market situation and desired state, revealing key barriers and opportunity spaces for your brand.
- Strategic Insight Development: Uncover compelling connections between customer truths and market realities that create "aha moments" to drive your strategy.
- Messaging Framework: Get a focused single-minded proposition supported by key messages and concrete reasons to believe that build your case with customers.
- Creative Thought Starters: Receive concept ideas and execution approaches that bring your strategy to life in engaging ways that align with your brand voice.
Tips & Tricks
- Include case studies of successful initiatives from your brand or competitors to provide valuable benchmarks and inspiration for your strategy.
- When reviewing the strategic approaches provided, look for the one that not only addresses your business goals but also creates unexpected differentiation for your brand.
- Use the final Business Brief as the foundation for your Creative Brief project to ensure seamless progression from business strategy to creative development.
- Be Kind, Please Refine: As always if you find that an output isn't what you're looking for and you want to clarify, improve or provide more information, simply click Edit to make changes in-line, or Refine to have the platform make changes for you.
Sample Case Study
A direct-to-consumer eyewear brand was facing increasing competition and rising customer acquisition costs.
The team used the Business Brief project to develop a customer retention strategy. The market analysis revealed a critical insight: while competitors focused on fashion and price, existing customers most valued the convenience and quality of their prescription accuracy.
From the strategic approaches provided, the brand selected one centered on "Vision Lifecycle Partnership" – repositioning from a one-time eyewear purchase to an ongoing vision care relationship.
The resulting brief established clear business objectives for increasing repeat purchase rates and extending customer lifetime value through a subscription lens replacement program. This approach aligned perfectly with customer needs while creating a predictable revenue stream that reduced dependency on costly new customer acquisition.
Ready to go?
Explore our Strategy Development tutorials or connect with our support team to get the most from your business planning.