The Brand & Audience Research project delivers a comprehensive analysis of your brand's position in the market, detailed audience insights, and strategic messaging recommendations. By examining competitive dynamics, consumer behavior patterns, and communication effectiveness, this project provides actionable intelligence to inform your marketing strategy.
Agents In This Project: Project Manager • Director of Strategy • Creative Director • Copywriter
🔍 Who is Brand & Audience Research For?
Marketing Managers: Identify strategic influencer and brand partnerships that extend your reach to new audiences while maintaining authentic brand alignment.
Small to Mid-Sized Marketing Teams: Discover unexpected collaboration opportunities that provide maximum impact with limited budgets.
Content Strategists: Develop innovative partnership concepts that go beyond standard sponsored content to create memorable, engagement-driving campaigns.
Getting Started
- Create a new project and select "Brand & Audience Research" from the Strategy category.
- Name your project and select your brand to maintain organization across your projects.
- Provide your brand overview and project objectives in the briefing area along with any additional context.
For best results, have these ready:
- Brand overview including current positioning, values, and challenges
- Specific project objectives or questions you want the research to address
- Current audience data or customer segments (if available)
- Examples of marketing materials that represent your brand voice
Features & Highlights
- Market Landscape Analysis: Receive a detailed examination of competitive dynamics, category trends, and your brand's position within the market.
- Audience Segmentation & Insights: Understand your core audience segments through demographic, psychographic, and behavioral analysis that reveals their needs, motivations, and pain points.
- Persona Development: Get detailed personas with demographics, lifestyle factors, content preferences, and brand perceptions, plus day-in-the-life narratives that illustrate key touchpoints.
- Strategic Approach Development: Transform audience insights into single-minded propositions supported by key messages and reasons to believe that can drive creative expression.
Tips & Tricks
- Frame specific questions you want answered about your audience or market position to ensure the research addresses your most pressing needs.
- Include both successes and challenges in your brand overview to get a balanced perspective and actionable recommendations.
- Use the insights from this project to inform your 4Cs Strategy or Creative Brief projects, creating an evidence-based foundation for strategic decisions.
- Be Kind, Please Refine: As always if you find that an output isn't what you're looking for and you want to clarify, improve or provide more information, simply click Edit to make changes in-line, or Refine to have the platform make changes for you.
Sample Case Study
A specialty food brand was experiencing declining repeat purchase rates despite strong initial sales.
The team used Brand & Audience Research to understand why first-time buyers weren't becoming loyal customers. The analysis revealed a critical insight: while the brand's premium positioning successfully attracted initial purchases, post-purchase education was lacking.
The research identified three distinct customer personas, including "Kitchen Explorers" – consumers who value culinary adventure but feel intimidated by specialty ingredients. Day-in-the-life analysis showed these customers would research recipes at night but abandon them when uncertain about preparation techniques.
Based on these findings, the brand developed a "Culinary Confidence" messaging strategy with personalized recipes, tutorials, and usage tips, transforming one-time buyers into brand advocates who not only returned for purchases but shared their culinary knowledge with others.
Ready to go?
Explore our Market Research tutorials or connect with our support team to get the most from your brand analysis.